Explain a decline in one activity
Revenue for one line is falling without an obvious cause.
Answer business questions through statistical analysis, complex queries, data cleaning and the identification of useful insights.
- Define the question and indicators
- Analyze and combine data
- Present findings and their limitations
Concrete use cases.
Compare two sales regions
Two regions perform differently with an equivalent offer.
What explains the performance differences between our activities?Appointments
Turn a question into an analysis
A revenue change can reflect volume, price, product mix or reporting scope. We first define the question, time periods and calculation rules. Reconciling sources and checking totals prevents explanations based on inconsistent data.
Useful conclusions with clear limitations
Analysis combines SQL queries, descriptive statistics and suitable visualizations. Results distinguish observations, hypotheses and areas requiring further investigation. A correlation is not treated as proof of causation; limitations are explained alongside recommendations.
Frequently asked questions
How does this differ from a dashboard?
A dashboard regularly monitors defined indicators. An analysis explores a specific question and may lead to new indicators. The two approaches complement each other.
Can you work with Excel files?
Yes, when the files contain the necessary information and can be shared within an authorized context. Cleaning rules, joins and calculations need documentation to make results reproducible.